Strategic Alliance WorldGroup (SAW) offers a full range of comprehensive international Go-To-Market services. Every client technology is at a different stage of growth, and faces unique financial and developmental challenges. SAW ‘s goal is to become a virtual outsourced extension of your businesses executive management team, and to provide operational resources to execute your international strategies. Whether you are in North America and wishing to expand offshore, or a Non - North American technology business that needs to penetrate the U.S. market, SAW can help.

Most business is conducted by forming trusted relationships. Nowhere is this more evident then in international business. Just the act of moving goods and services across international boundaries makes a transaction more complex. Add to that the differences in time zones, distance, travel, and complexity of cultural and financial boundaries.

However, the upside of capturing new revenue streams, and controlling larger percentages of market share invite the necessary expansion of business outside the comfort zone of the host country. Increasingly suppliers must be thinking globally to avoid distant market competitors from imitating or enhancing original products and locking out additional market growth, and / or potentially overtaking your early stage product success.

SAW offers a full range of corporate development and operational services to overcome these obstacles. In addition to our traditional FASTRACK program, SAW offers:

SAW is frequently asked to plan and implement custom consulting projects for expanding or contracting markets, strategic initiatives, and or conducting specialized market research. As clients wish to open foreign operations, they are faced with a variety of extensive expansion requirements: legal entities, human resource requirements, leasehold negotiations, customs and excise tax treatment, accounting practices, revenue recognition and foreign currency treatment, etc. SAW and its partners will direct the resources necessary in each market to address these unique requirements and submit time and materials or fixed bid project-based contracts for these and other engagements such as:

CORPORATE DEVELOPMENT CONSULTING
• Joint Ventures / joint development
• Technology licensing / OEM
• Arranging financing
• Offshore manufacturing
• Customer service centers, or competency centers
• Spare parts depot
• Merger and Acquisition activity

As international customers are introduced to outstanding but non-local client products, they inevitably identify product features, localized requirements (language, prompts, interfaces, screens, reporting tools, documentation, etc.), and integration requirements for their existing environment and infrastructure. They may also specify entirely new applications. SAW will offer as a part of its comprehensive go-to-market services the capability to become the prime contractor on these projects. SAW will prepare a scope of work on each sub-project and provide a fixed bid, or time and materials bid to the client. SAW will then become the prime contractor and will project-manage the engineering and localization in parallel with its sales campaign. Dovetailing the unconnected initiatives of selling with localization and system development with regular reporting to the appropriate client staff and management ensures a successful project.

Emerging technologies introduced into new markets often require compliance with electrical, or network certification standards. SAW manages the submission, testing, and certification of products in parallel with FASTRACK campaigns. SAW assumes the prime contractor role and manages local experts in each market as required.

Non-U.S. technology companies also benefit from SAW services. SAW provides North American based marketing, sales, and distribution channels for select offshore clients (see U.S. Distribution section). SAW will acts as a full-service distributor and earns margins commensurate with turnkey sales, support, and maintenance. Leading edge technology companies from around the world turn to SAW for focused direct representation in North America, and complimented with a market awareness of other countries around the world through the GMM Program. Once identified and "matched" SAW develops a broad-based global distribution marketing strategy tailored to the company's growth objectives.

SAW takes the responsibility for helping to define, plan, and execute a strong service and support business in each country, and in conjunction with the available sales channel(s).

In recent years technology companies have been retrenching and consolidating to justify the high support costs of a direct, or heavily distributor supported models. As these firms evaluate the alternatives for low cost, high quality service and support the SAW leveraged model intrigues them. Because of SAW's in depth understanding of each client's technology SAW can bundle local market service and support with the focused sales and marketing campaigns.

SAW will act as a sub-contractor to maintain service contracts that are already in place. SAW performs extensive due diligence to ensure it fully understands the contractual obligations of the maintenance contracts, the customer expectations (which is sometimes different), and the available resources (manpower and otherwise) required to perform the duties. To fulfil these duties, SAW would hire industry experts. SAW would also integrate with appropriate call centers, 1st, 2nd, or 3rd level communication and coordination, facilities, and spare parts stocking.

SAW sometimes prefers engaging as an exclusive master distributor. Under this arrangement, SAW would provide:

• Comprehensive service and support for the existing installed base to perform high Service Level Agreements (SLA's).
• Development for the existing installed base,
• Add-on sales to the existing base, and
• New product or service sales to existing or net new customers in a defined region.

SAW's services are unique and comprehensive. They complement some of the worlds best local, regional, and international business agents, distributors, system integrators, and international service organizations such as: accounting, legal, marketing, market research, public relations, human resources, domestic strategic consulting, real estate, etc. SAW is aligning itself with select firms (see Partners section) in each discipline. By maintaining these close partner relationships SAW can efficiently extend its capabilities to Client companies for swift solutions when needed. Similarly, our Alliance Partners can extend their total account servicing by offering the unique sales, marketing, and research capabilities of GMM, tied to the global connectivity of execution partners for the events where their Customers need services beyond their normal scope. The combined synergy of the SAW Alliance Partner network opens a powerful global Go-To-Market servicing model.

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